The sound of no clapping
Despite all the current bluster, Mr. Rusbridger and Mr. Murdoch may not be as far apart as they would like to think on the issue of paid vs. free. The Guardian already charges for an iPhone application. It seems unlikely, meanwhile, that Mr. Murdoch will erect ironclad walls around his newspaper sites. More likely some of the content will remain free, with the paid services perhaps including offerings from other News Corp. Web sites or partners. via nytimes.com Its a non debate really, this "Free vs. Paid" - Murdoch...
The first-ever video advertisement will be published in a traditional paper magazine in September. The video-in-print ads will appear in select copies of the US show business title Entertainment Weekly. The slim-line screens - around the size of a mobile phone display - also have rechargeable batteries. The chip technology used to store the video - described as similar to that used in singing greeting cards - is activated when the page is turned. Each chip can hold up to 40 minutes of video. via news.bbc.co...
As Tom Peters says, "You can't shrink your way to greatness," and yet that's what so many dying businesses try to do. They hunker down and wait for things to get better, but they don't. This isn't a dip, it's a cul de sac. It's over. Right this minute, you still have some cash, some customers, some momentum... Instead of squandering it in a long, slow, death spiral, do something else. Buy a new platform. Move. Find new products for the customers that still trust you. Change is a bear, but it's better than death...
My work is to find a subject suitable for what used to be called a 'feature' and produce an article and TV package about it (including a plug for my sponsors). I then put it out on all of the following: my website, a blogspot site, my Yahoo group, an eShot to my own list of subscribers, my YouTube site, my podcast site and iTunes, a subscription DVD, any magazine in that specialist consumer area, and any national newspaper website and local TV news network desperate enough to run free footage repackaged as 'news...
Expanding copyright law to bar online access to copyrighted materials without the copyright holder's consent, or to bar linking to or paraphrasing copyrighted materials without the copyright holder's consent, might be necessary to keep free riding on content financed by online newspapers from so impairing the incentive to create costly news-gathering operations that news services like Reuters and the Associated Press would become the only professional, nongovernmental sources of news and opinion. via becker-posner...
As with doing anything, from holding a meeting to publishing a magazine, there are risks with a company or an association initiating a social media initiative. And I don't mean the kind of risks most marketers, publishers and editors fear regarding people saying negative things or acting in an inappropriate ways. Those are easily managed risks. The more serious risks are getting lost in the objectives of what you're trying to accomplish by focusing too much in the early stages on the technology or tactics of social...
Vaughan said events make up the largest portion of TechWeb’s revenues at 40 percent. Twenty percent comes from print while the remaining 40 percent come from digital revenues. “The big focus for us is to continue to integrate and be able to grow into new businesses,” he said. “We’ll put people in areas of our business that are poised for growth.” via foliomag.com So global B2B media companies now derive 20% of their revenues from print. Hmmmmm. And in South Africa that number is probably closer to 80...
via dilbert.com "I don't pay you to do nothing." Erm. Yea right. Well, actually you do. But I understand your confusion. It seems doing nothing isn't all it's cracked up to be. Let's set up a meeting and chat about it.
The pace of b-to-b print advertising pages' decline continues to accelerate. The latest Business Information Network figures from American Business Media show print ad pages dropped 33.06% in March, compared with March 2008. Ad pages plunged 31.54% in February and fell 26.95% in January. For the first quarter, ad pages declined 29.70%, and trade show revenue dropped 20.1% via btobonline.com This isn't bleeding. This is hemorrhaging.
SmartR Media. Authoritative. Bullet the blue sky. red espresso. Marmalade. Zebu. Dark chocolate. Double Jameson on ice. Jonathan Livingston Seagull. Blue. Rock.
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